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The Study

 

The unique research methodology of GfK assumes that winners are selected based on two criteria: “Share of Wallet” and “Share of Soul”.

“Share of Wallet” reflects the brand's commercial success and includes: market share, price premium and first choice. “Share of soul” represents the degree of attractiveness of the brand to consumers, i.e. brand awareness, relationship, brand experience, cross-selling potential and brand image.

GfK’s survey in Poland covers 260 brands in 34 product categories as well as 5,000 respondents.

 

Questions?

If you have any questions about the study, don´t hesitate to contact

Ewa Kantecka
Senior Project Manager | Marketing&Consumer Intelligence

Mail: ewa.kantecka@gfk.com

Tel.: +48 668 898 058