The Best Brands ranking was launched in 2004 to promote the best managed brands in the German market. Initiated by the Serviceplan Group and the independent consumer research institute, GfK, the ranking quickly gained trust and reliable media partners.
In 2014, the Best Brands Awards were handed in China, a year later in Italy, then in Belgium (2016), France (2018) and Russia (2019).
The periodically organised Best Brands Awards gala has become a strong business and marketing forum in each of the markets and a permanent entry in the calendar of major industry events.
In 2022, Poland joined this group.