Best Brands Awards – for the first time in Poland!

Group One and GfK bring the Best Brands Awards to Poland: an independent international award recognizing the strongest brands in a given market and the people behind their success.

Dubbed the “Oscars of Marketing,” the event has been much appreciated and trusted by the marketing community and strong media partners. Launched over 18 years ago by the Serviceplan Group in Germany, the Best Brands ranking is currently held in the major European markets (France, Italy, Belgium), as well as in Russia and China.

What distinguishes the Best Brands Awards?

  • The unique research methodology: “No jury, just Customers”, which combines the brand's market success (Share of Wallet) with its attractiveness to the consumers (Share of Soul).
  • The comprehensive coverage: the survey in Poland covers 33 product categories, 260 brands and 5,000 respondents.
  • No charges: the participation in the survey is free of charge for the brands.