Best Brands Awards – for the first time in Poland!

In 2022 the first Best Brand Awards Gala will be held in Koneser Space in Warsaw. This independent international award recognizes the strongest brands in a given market and the people behind their success.

The evening is organized and hosted by Group One: the largest independent communications group in Poland, and GfK: the content partner and one of the global leaders in the field of data analytics.

What distinguishes the Best Brands Awards?

  • The unique research methodology: “No jury, just Customers”, which combines the brand's market success (Share of Wallet) with its attractiveness to the consumers (Share of Soul).
  • The comprehensive coverage: the survey in Poland covers 34 product categories, 260 brands and 5,000 respondents.
  • No charges: the participation in the survey is free of charge for the brands.