The following media agencies of the Serviceplan Group deliver online campaigns for their advertising customers via technical systems of technology service providers (so-called “ad servers”):
- Value Media Sp. z o.o.
- Mediaplus Sp. z o.o.
- Labcon Sp. z o.o.
- Group One Media Sp. o.o.
- RL Media Sp. z o.o. Sp.k.
Processing purposes, legal basis
Insofar as the purpose of processing is the storage of information on your end device or the personalization of advertisements, the legal basis in each case is your consent in accordance with Article 6 (1) (a) GDPR. Otherwise, the legal basis is the pursuit of the legitimate advertising interests of our customers in accordance with Article 6 (1) (f) GDPR. This covers the display of non-personalized advertisements and the statistical evaluation of the effectiveness of such advertising.
Advertising can also be delivered in mobile applications (apps) via the platform. The apps can also use a so-called mobile identifier, which is provided by the operating system of your mobile device (Apple iOS or Google Android). This identifier is used in the same way as a cookie that contains a pseudonymous serial number.
Campaign delivery on advertising-bearing websites
Control and measurement of the number of ads in absolute terms and per device (web browser or mobile app), control of the sequence of individual ads that are displayed on a device. Measurement of reactions to advertising media (clicks on or mouse movements via advertising media). Measurement on which single page of an advertising marketer an advertisement is displayed. Measurement whether an advertisement has been loaded visibly on the screen of a terminal device. Pseudonymous browser cookies or mobile identifiers are used to identify the end devices.
Display of user-based online advertising (so-called targeting)
The service providers collect and process your usage behavior on our behalf pseudonymously on websites of advertising customers and on advertising-bearing websites. These data are used to address end devices with targeted advertising according to your usage behavior. The pseudonymous identifiers can also be assigned to advertising categories (e.g. presumed age between 18 and 35 years or interest in cars). However, these categories always apply to a larger group of devices, both individually and together. This means that we or the service providers cannot identify you as a user or as a person either via the advertising ID or via the categories assigned to the ID.
Campaign effect tracking on the websites of advertising customers
Tracking relates contacts that users have with advertisements on other websites (visual contacts and clicks on advertising banners) to subsequent interactions on the advertiser’s websites. The data collected is statistically evaluated to optimize the performance of the media campaigns.
If you have any questions or complaints on these topics, you can contact us by e-mail firstname.lastname@example.org