The Award
Best Brands are the brands that achieve a strong market position and build a strong emotional bond with consumers. Thanks to careful market monitoring and an innovative approach they have proved that it is possible to be successful even in difficult times. It is these brands that are awarded the title of the Best at the Best Brands Awards, held for the second time in Poland.
Honoring and promoting effective brand management, sharing business experiences as well as inspiring keynote speakers are undoubtedly a great asset of this prestigious gala. Following the example of other European countries, Polish edition will also permanently enter the calendar of the most important events of the marketing industry.
What distinguishes the Best Brands Awards is that the winners are not chosen by the jury, but exclusively by consumers – the awarded candidates are selected in a comprehensive study conducted by GfK Polonia, an independent consumer research institute, based on two key indicators:
- “Share of Wallet”, i.e. brand’s actual market success, and
- “Share of Soul”, i.e. its attractiveness to the consumers.
Best Brands is currently the only ranking that measures brand strength based exclusively on those two aspects.
The Best Brands Awards Gala is organised and hosted by Group One: the largest independent communications group in Poland, and GfK: the content partner and one of the global leaders in the field of data analytics.
The Best Brands in Poland winners were selected in six categories: Best Brand: Overall, Polish Brand, Omnichannel Brand, Sustainable and Best Life Changing Technology Brand (NEW!), Best Brand For Tough Times (NEW!). The ranking categories reflect current trends in the market, as well as areas of interest to consumers in the country. They are unique to each edition of the ranking.
THE CATEGORIES
Best Brand Overall
The Best Brand Overall title can be awarded to those brands whose products or services are endorsed by consumers' loyalty. In this group there are brands with a strong market position, which, at the same time, are able to build a long-lasting relationship with consumers and take care of their positive experience with the brand.
Soon the list of nominees!
Best Polish Brand
The survey covered brands of Polish origin which have the largest market shares in their product categories. These are the brands well known to consumers and trusted by them. Their market position is a result of the high quality of offered products and services, and their care about the satisfaction of their customers.
Soon the list of nominees!
Best Omnichannel Brand
The category distinguishes brands that have successfully adapted their services and communication to function in the offline and online space. In this way, they have responded to the needs and expectations of consumers, taken care of relations with them and provided them with positive experiences connected with the brand. They are easily available, both in traditional stores and online, working consistently and complementing each other.
Soon the list of nominees!
Best Sustainable Brand
The survey included, among other things: responsibility in terms of taking care of the natural environment, using local raw materials, conducting business in accordance with legal regulations, taking care of social issues - safety, education, health protection, as well as transparent communication of the company's activities.
Soon the list of nominees!
Best Brand For Tough Times (NEW!)
This new cathegory is awarded to brands that best meet needs of customers and allow them to maintain their standard of living despite struggling with inflation and increasing cost of living.
Soon the list of nominees!
Best Life Changing Technology Brand (NEW!)
The technological progress has never been so rapid. At every step we encounter new technologies and the new solutions appears and change our lives irreversibly.
The title of this new cathegory is awarded to brands that have had the most impact on consumers’ lives in recent years.
Soon the list of nominees!
