The Best Brands ranking was launched in 2004 in Munich by the Serviceplan Group in partnership with GfK to promote the best managed brands in the German market and to distinguish the people behind their success. The survey and the accompanying gala have attained successes in Italy, France, Belgium as well as in  China for many years, becoming an important business and marketing forum. In 2022, the Best Brands Awards has been handed for the first time in Poland!

The ranking and the prestigious gala, during which the “Oscars of Marketing” are handed, are organised by Group One: the largest independent communications group in Poland. The unique survey, based on which brands nominated to the award are selected, is conducted by GfK: one of the global leaders in the field of data analytics.

The international success of the Best Brands is owed also to the long-term professional cooperation with strong partners. The second Best Brands ranking in Poland is supported by Serviceplan Group. Media partners are: Polsat, Interia, Forbes, Forbes Women, Puls Biznesu, Magazyn Media Marketing Polska, Magazyn Handel.