Group One is the largest independent communication group offering comprehensive marketing services in Poland. Its ownership structure and independence allows Group One to respond with flexibility and adapt to the dynamically changing market and Clients’ needs. The company's advantage and differentiator are strong digital competences – over 60% of Group One's business is online. Strategic partners in this area include Facebook, Google and the global giant of CRM solutions – SalesForce.
COMPETENCE AND EXPERTISE 360
There are 15 companies within the group operating under the name "House of Communication": two media houses, including the award-winning Value Media and MediaPlus, two full-service creative agencies Change/Serviceplan and Gong, CEE's largest martech agency specializing in e-commerce - SalesTube, as well as content agency Labcon, specializing in cooperation with influencers. Thanks to such a wide range of competencies, the companies, as one team, provide integrated strategic, creative, media and technological services, pursuing not only communication objectives, but above all – business goals of their clients.
BUSINESS AND INDUSTRY RECOGNITION
The highest quality of our activities is confirmed by the trust of Polish and leading global brands and numerous industry awards. In just 8 years, Group One companies have won a total of 52 EFFIE awards, granted for the most effective communication solutions in the marketing industry. They have also taken leading positions in the prestigious rankings of MMP, Press and Recma magazines.
NATIONAL DIGITAL MARKETING LEADER
In 2021 Group One grew to include TechNest, a technology company supporting Serviceplan's key clients in over 130 markets, GrowNow offering full support to entities wishing to sell their products on foreign platforms such as Amazon or Ebay a Wroclaw-based software house, which from April 2021 has been operating under the international brand hmmh Poland and Game Changer, a company dedicated to the gaming and e-sports industry.
A minority shareholder of Group One is Serviceplan, the largest marketing communications group in Germany and, at the same time, the largest independent network in Europe, with 35 offices worldwide, including New York, Beijing, Shanghai, Seoul, Mumbai and Dubai.
GROUP ONE AND WWF POLSKA FOR CLIMATE NEUTRALITY
Group One is the first company in the marketing industry in Poland to sign an agreement with WWF Poland. In this document it commits to calculate its greenhouse gas emissions for 2020 and present carbon footprint reduction targets. In April this year, Group One joined the prestigious Science Based Targets initiative (SBTi), which brings together 3 134 companies from all over the world and only 12 entities from Poland. Group One was granted "Committed" status with respect to near-term targets, i.e. 5-10 years.
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